WHO ARE WE?
We are Chapman University's National Student Advertising Competition team. We call it NSAC.
We are a team of thinkers, problem solvers, writers, designers, comedians, photographers, and illustrators from different cities, states, and countries across the globe.
Each one of us brings a fresh viewpoint to the (theoretical) table.
This department dives deep into researching the client, its challenges/triumphs, its consumers, its competition, and its potential direction. Our strategists gather data and analyze it, setting up the rest of the team for success. It's a beautiful marriage between logic and creativity.
Media tackles the logistical framework of the campaign by determining the best channels to reach our target demographic. How can we best allocate our budget to capture the attention of our target audience? Whether placed in digital, television, print, or out of home spaces, our ads are seen, heard, or experienced thanks to the careful planning of the media department.
CONCEPT & DEVELOPMENT
For those who love brainstorming, PR, and #socialmedia! How do we make our research come to life for the consumer? This department comes up with consumer-facing experiences, like guerrilla marketing stunts, social media campaigns, experiential activations, partnerships, and corporate social responsibility. Perfect for those who have big, creative ideas that are rooted in research and logic.
This department helps us put our best foot forward with a beautifully designed and written campaign. Graphic designers create our campaign plans book, mockups of executions, and any new branding. Copywriters will turn our ideas into a compellingly written pitch and plans book. Producers will spearhead a commercial and other video projects.
CREATIVE - ART
It's one thing to study advertising in the classroom, but it's a whole other world to create one for a real national client.
We compete in the American Advertising Federation's National Student Advertising Competition. For a year, we delve into our client's case study, and emerge with an all-encompassing advertising campaign. We compete with the top schools in the nation, and have the time of our lives while doing it.
Through the process, our teams learn the start-to-finish process of creating an integrated campaign, by doing it. We collectively dive into research, dig for insights, brainstorm executions, and produce creative for our brand.
Applications for the 2021 year are now live and will close July 31 at 11:59 PM.
Please contact us with any questions.
1 University Drive
Orange, CA 92866